One of the most important lessons we’ve learned through years of collecting influencer marketing data is that bigger isn’t always better. Here are five reasons to stop spending as much on macro influencers and start seeing real results with nano influencers before 2019 comes to a close.

We surveyed over 1000 influencers to round up this year’s top brands for the holidays. We wanted to know what they’re buying for loved ones… and what’s on their own wish lists! From the top tech to the gifts kids are sure to love, here’s what the tastemakers say will be merry and bright this season and all year round.

One of the most important lessons we’ve learned through years of collecting influencer marketing data is that bigger isn’t always better. Here are five reasons to stop spending as much on macro influencers and start seeing real results with nano influencers before 2019 comes to a close.

The FTC has released a new handbook for social media influencers to offer guidance on when and how to disclose brand relationships. While the law itself hasn’t changed, the FTC’s new recommendations do change the guidelines for how influencers are allowed to disclose collaborations. 

One of the most important lessons we’ve learned through years of collecting influencer marketing data is that bigger isn’t always better. Here are five reasons to stop spending as much on macro influencers and start seeing real results with nano influencers before 2019 comes to a close.

Obviously surveyed more than 320 of the nation’s top beauty influencers to find out which looks and beauty brands are going to dominate Halloween this year.

Hulu took over Comic Con this year with a spooky VIP experience geared especially for tastemakers, Huluween