Brands and influencers want to sell products to homebound customers, but doing so requires being sensitive to the reality of the pandemic.

As production companies shut down photo and video shoots in order to adhere to social-distancing measures, some marketers have been turning to influencers for their content creation skills.

It’s a good time to be an influencer. Scrap that -- it's probably the best time to be an influencer. While old school adland struggles to eat amid transformation sparked by a global pandemic, next-generation creators are dining out on agency spoils. Brands are bypassing production companies and asking influencers to create assets instead, signalling a new normal that is likely to continue well after coronavirus passes, a study from marketing agency Obviously has found.

At Obviously, you might say our team has a collective obsession with TikTok. We’ve been on the app from the beginning, working with creators since they started and keeping up with the evolution of the platform. Even with our love for the app, we couldn’t have predicted how much it would grow and change in the last month as video, social media, and live streaming became essential to daily life. Right now, everyone is rushing to Tiktok. Here are four reasons why your brand needs to test it out too in order to stay relevant.

Our new Trends Report: The Impact of Coronavirus on Influencer Marketing offers strategic insights and recommendations for navigating the influencer marketing industry in the wake of coronavirus.

In the wake of the upheaval caused by coronavirus, marketers, brands, and influencers alike have all taken swift action, revising strategies to match the moment we’re in. After surveying hundreds of influencers, analyzing millions of data points, and spending countless hours on the phone, here’s how we’re navigating influencer marketing right now.

We’re closely following the developments around COVID-19 (coronavirus) here at Obviously. As we go through our social feeds, it’s clear that we’re not alone. Many people are posting about this topic, and it’s heartening that all of us are invested in staying healthy and connected. In the spirit of staying connected, we wanted to give you more information about what we’re seeing in the influencer marketing space.

Instagram has been a great way for brands to build brand awareness and reach customers since its early days. Over the course of the last year, we’ve also seen the platform roll out a number of new features aiming at making the app not just a point of discovery, but also a point of sale - features like Instagram Checkout, shoppable tags, and product tags for influencers posting branded content. To help clear up some of the confusion for brands and creators alike, here’s everything you need to know to make the most of Instagram’s shopping features right now and in the months ahead.

New year, new strategy? The beginning of the year is a great time to step back and take a good look at what you need to succeed in the months ahead. One thing we know for sure: a solid foundation for your brand’s identity will keep your values from getting lost as the year wears on. We’ve created this branding exercise to help you start this year on the right foot.

CES 2020: 4,400 exhibitors. 250+ conference sessions. 170,000 attendees from 160 countries. In short, the biggest annual gathering of tech, consumers, and creators in the country. And four of us from Obviously, tackling it all head on! For those who didn’t make it, and for those who did but were too blown away to focus, we compiled the five most important things for anyone in the influencer marketing space to take away from CES 2020.