The holidays are an essential time for any brand, with an entire year’s worth of goals often riding on a few weeks of sales. There is also a ton of competition for consumer attention, making it difficult to get your message across. Right in time for the holidays, here are ten steps to launching your first influencer campaign and making sure it’s a success.  

Not only has influencer marketing been established as measurably effective, it has proven to be more effective than traditional advertising strategies. In this article, I will explain the importance of influencer marketing for your brand.

It all boils down to three things: organic engagement, large-scale content creation, and trust.  

In his new book, Digital Influence, Joel Backaler delves into influencer marketing, with a special focus on how brands can use influencers to expand their global strategy. I was lucky enough to chat with Joel about his book and tap into his vast wealth of influencer marketing knowledge.