INFLUENCER MIX
38 Influencers ranging from nano (1-5k followers) to mid-tier (75k-300k followers)
- Impressions: 650K+
- Likes: 21.8K+
- Average Engagement Rate: 5.2%
Hulu took over Comic Con this year with an immersive VIP experience for influential tastemakers… Huluween!
Hulu’s interactive horror universe was styled to look and feel like you were on the set of some of their creepiest original shows - Castle Rock, Runaways, Reprisal, Light as a Feather, and Into the Dark.
ACTORS & EXTRAS
Actors and extras from Halloween hits like Halloween II, Ghostbusters, Hannibal, Hocus Pocus joined 38 Obviously Influencers on the dance floor….
PHOTO OPPS
Were designed to immerse partygoers in scenes from shows and familiar landscapes…
BESPOKE BITES
Themed cocktails and food were served throughout the experience.
THE RISE OF THE EXPERIENTIAL POP-UP
With Obviously influencers in the mix, Huluween garnered a 5.2% engagement rate and 650k+ impressions!
Hulu will have new and fan-favorite Halloween TV shows and films available for viewers all 31 days and nights of October. The immersive Huluween destination on the platform will have something for everyone, offering customized experience for consumers to add their favorite scary shows and monstrous movies to “My Stuff”.
PC (From Top): @francie.mua, @laravlw, @ericgoldie, @laravlw, @lissettecalv, @krista_kimberly, @fits_by_rag